"Why isn't my house on the parade route? It used to be." The organizers of the Magical Holiday Parade post that question in the FAQ on their own website. It comes from neighbors who spent years of Christmas Eves hearing carols come down their street and now have to walk a few blocks to find them.
The organizer's answer is the most useful thing to know about this year's parade. The route doesn't come from tradition or a fixed map. It is rebuilt every year from the resources on hand: how many hours the parade has, how fast floats can safely move, what the streets allow, how many volunteers sign up, and how much money comes in. The route this December 24 will reflect what the neighborhood puts into the parade between now and then.
The tradition started small. In the 1980s, a group of friends climbed into the back of an old pickup and drove around Toluca Lake singing carols. A 2014 Burbank Leader column in the Los Angeles Times credited audio engineer Rick Holbrook with starting it, and locally it became known as the Magical Christmas Caroling Truck. Over time the pickup became an 18-wheeler covered in lights and ornaments, carrying carolers and dancers through the neighborhood.
That version of the parade relied on one big vehicle and a small group of people who knew how to run it. In fall 2018, the original owners planned to stop. Angie and Eric Niemeyer met with them and took the tradition over. As Angie Niemeyer told Toluca Lake Magazine, "We had 24 days to create an organization and produce a parade." They staged their first version on December 24, 2018, and the Magical Holiday Parade was born.
The pandemic canceled the 2020 parade. In 2022 the tradition stalled again. In 2023, Craig Strong described that year to Toluca Lake Magazine in practical terms: "the truck failed, we didn't have the funds or the time to get it going, and it was on the heels of COVID."
Each of those reasons comes down to a vehicle, money or time. The organizer's FAQ names the same limits on the parade today.
Craig Strong, who leads our group, led the 2023 revival and has chaired the parade since. He built an executive committee that included Ron Miziker, who has extensive parade experience, and TV producer Michael Wahl, and he told Toluca Lake Magazine he had raised more than $125,000 for the return.
The 2023 parade was a different machine. Flatbed trucks, a trolley, built sets, a lighting team, sound, costume designers and dancers replaced the single truck. For the first time, the parade went under the 134 Freeway bridge to reach streets south of Riverside Drive. The trade-off was length. In the same interview, Strong said: "Being it's our first year back and starting from scratch, our route will be smaller this year than in years past. However, should all go well this year, we are hoping to get most of the old routes back in the future."
According to myBurbank, that first revived parade left the Wells Fargo at Forman Avenue and Riverside Drive at 6 p.m., covered streets on both sides of Riverside, and got back to the start nearly three and a half hours later. That works out to roughly three and a half hours of parade for an entire neighborhood of streets, and each added block pushes the finish later.
| Year | What changed |
|---|---|
| 1980s | Friends carol from a pickup truck; it later grows into an 18-wheeler |
| 2018 | The Niemeyers take over and form the Magical Holiday Parade |
| 2020 | Canceled during the pandemic |
| 2022 | No parade; the truck failed and funds and time ran short |
| 2023 | Revival on a smaller route, first pass south of Riverside Drive |
| 2024 | Slightly changed route, new floats, a restored trolley |
| 2025 | Runs 5 to 10 p.m. on Christmas Eve, through a storm |
| 2026 | Scheduled for 4:30 to 10 p.m. on Christmas Eve |
The 2024 parade added new floats and brought back the trolley, and the route changed slightly from the year before. In 2025, an atmospheric river threatened to cancel it. Toluca Lake Magazine reported that the committee reviewed contingency plans, went ahead once conditions cleared, and adjusted timing along the route so everyone finished before more rain arrived. Some residents assumed it had been canceled until they heard music in the street. That year's committee included Esther Walker, Pete Flynn, Carolina Sandoval, Mel Tooker and Angie Niemeyer.
The 2025 storm showed how much the route depends on time. A fixed number of hours and a safe float speed limit how much ground the parade can cover, and when weather takes away part of the evening, the schedule has to bend.
The organizer's FAQ names the factors directly:
The FAQ also says that a longer route takes more time, staffing and resources to run safely from start to finish, and that the goal is to expand the route as the volunteer team and funding grow.
The 2026 schedule changes the first factor. This year's window is 4:30 to 10 p.m. on December 24, half an hour earlier than 2025's 5 p.m. start. The organizer says the 2026 route is being built now and will be posted on its site when it's finished.
The money side is public. The Magical Holiday Parade is a 501(c)(3) nonprofit. Its donation page says gifts pay for production expenses and lists sponsorship levels from $250 to $25,000, plus giving in any amount. Sponsors of the 2025 parade included Warner Bros. Television Group, Radford Studio Center, NBCUniversal, the Disney Family, the Bob + Dolores Hope Foundation and The Capital Grille, along with local families and small businesses such as Idyllwild Tavern and Kluckin' Chicken.
Volunteers are the other half. The volunteer page lists jobs well beyond walking in the parade: production assistants, float and parade setup, costume support, volunteer check-in, parade operations, marketing and outreach, and social content. Some of those jobs happen weeks ahead, like decorating floats and organizing supplies, and some happen after the last float comes in, like cleanup and breakdown. Some roles are open to teens depending on the supervision required, and friends or family can ask to work together. The positions are unpaid.
The parade also raises gifts. In 2025, it partnered with Penny Lane Centers, and the San Fernando Valley Sun reported that volunteers collected new, unwrapped gifts along the route for young people the organization serves.
The organizer's own instructions help keep the parade moving, which helps keep the route long:
Craig Strong has watched this parade with his family for more than 20 years, and he now chairs it. Craig Strong and our team are glad to talk with neighbors about how to volunteer, sponsor a float or help bring the route back to more of Toluca Lake. Request a confidential market consultation, and we'll make time for parade questions too.