Debbie Bohnett

I lived in Toluca Lake for 20 years and was hoping that I would never have to leave. And then my husband died and sadly, it was time to make a move. We had always joked that it looked like the only realtor in town was Craig Strong since we had seen his signs on properties in our neighborhood for countless years and said that if we ever wanted to sell we would call him. Craig was kind, calm, smart and knowledgeable. He never pressured me in any way and waited patiently until I was ready to put the house on the market. His team was professional (LOVE Rachael) and responded day and night. When the house
wasn't moving, he suggested that I paint the interior more neutral colors, which I did and it sold the day the paint was dry.He knows the business! I work and travel constantly and he made the sales process seem effortless. I have the highest regard and trust for Craig and his team. I cannot recommend him enough.

Von ZerNeck Family

Craig was able to sell our home within ONE DAY of our decision to put it on the market. It was a seamless transaction and Craig guided the way. He knows the market in our area and puts that knowledge to use.

Sharon Lane

Couldn't have been a better experience! Put all our trust in Craig, and never second guessed him. Handled all the details... large and small. Spoon fed us through the contract stages. Handled the marketing like a NY ad agency. And sold at the first open house. Craig rocks!

Kim Chase

There aren't enough stars to match Craig's expertise, professionalism, ease and grace through negotiations and to credit his overall great personality. It is rare these days to find someone that has such a work ethic and brings such joy to the process. He sold my home in Toluca Lake in one day and helped us purchase our new home in Playa Del Rey in one day--all within a 48 hr period. His agility in expediting and facilitating the negotiations bring complete freedom from any worries or issues. His staff is very helpful and his assistant Rachael knows how to get the job done! I have worked with other realtors in the past in both selling and purchasing and Craig Strong is by far the best.

Magnum Family

Craig Strong was amazing!!! He found the perfect home for us. Craig made selling and buying our new home so easy and stress free. He offered us his wonderful wisdom and advice thought out this process. We highly recommend him for your home selling and purchasing needs.

Gerard Family

Craig and his Team helped me and my family find Temporary Housing in Toluca Lake after we had unexpected water damage to our
home. Nobody knows the Toluca Lake market like Craig -- he was able to locate a great property for lease in our beloved neighborhood
-- and no one else could find anything. Thanks Craig!

Vana Firina

Craig Strong listed and sold my home of 23 years. He was a true pleasure to work with. Selling a home can be an overwhelming experience, however, with Craig and his team helping me navigate through all the details, it was calm and stress free. Craig and his associates handled every detail with professionalism and integrity. Craig also displays tremendous compassion and caring for his clients. I highly recommend Craig Strong for any real estate need.

Pencak Family

We have worked with Craig Strong to both buy and sell properties numerous times. Craig is very knowledgeable and professional, but most importantly he makes sure to understand and prioritize our specific concerns in conducting each transaction. His skills have helped to shepherd any challenging negotiations to mutually beneficial and amicable agreements that close and this expertise separates Craig from most other brokers. He has also consistently demonstrated an ability to find a buyer, when others appear unable and/or to find a seller when there appears nothing to be available. We look forward to continuing to work with Craig in the future.

The Simovich Family

Working with Craig Strong and his team was nothing but stellar. Craig worked hard and successfully marketed our home. An open house was scheduled in a very timely manner. Once we accepted an offer on our home, Craig quickly pivoted and assisted with finding a new home for us. He was able to miraculously have escrow on both houses close one day after the other. Craig was extremely professional during both the listing and buying process, and went above and beyond to ensure that all of our questions/concerns were addressed immediately throughout the complicated process of selling our home and buying a new one. One of the most impressive and reassuring asset Craig brings to the table is his negotiating integrity. We were continually impressed with the way Craig handled the transactions with all parties involved.

Craig’s relationships within the real estate community set us apart from other potential buyers when negotiating with the other agents. We highly recommend Craig. He is a smart, caring, honest, informed, practical, knowledgeable and seasoned agent who, most importantly, gets the job done while operating at the highest level.

Nick and Maria

It’s taken my wife, Maria, and I about a year to find a home. The process was challenging, at times frustrating, and a balancing act trying to find a home we liked, that we could afford, in a neighborhood in which we wanted to live.
We were about three months into the process when we met Craig at an open house in Studio City. We weren’t looking for a realtor (we already had two), but there was something in Craig’s nature that we both immediately warmed to- a combination of patience and enthusiasm that we felt was ideal. Craig also helped us get excited about life in the Valley. We were relocating from West Hollywood, and were afraid that life would end north of the 101, but Craig showed us the fun spots, and made us feel welcome.
As we searched for homes over the next nine months, Craig always maintained that balance of enthusiasm and patience. He really honed in on what we were looking for, while showing us interesting opportunities that we might not have otherwise considered. He also had a great understanding for all the little pockets and neighborhoods, and would steer us clear of that bad neighborhood masquerading and “good deals”.
Throughout this process there was no rush to buy, we felt that Craig was committed to us finding a home that we loved as we were. When that day finally came, we found that dream place- the happy marriage of price; house and location- Craig told us to jump on it. As in make an offer the same day. Initially, I was skeptical, as the house had only been on the market for two weeks, and it was the first time that I felt rushed. Finally, we decided to listen to his advice, which was fortunate, as there was already two other offers on the house. We were now in a bidding war. This is when the value of a great realtor really began to come into play. Not only did Craig make sure that we got the place (for under asking), but we even put less down than the other couple we were bidding against. The relationship that Craig has built in the community, and the strength of his reputation, really goes a long way when you are trying to get things done. He was there every step of the way, and when things got tough, he fought for us and supported us through closing and beyond.
Maria and I love our home, and we know that we probably wouldn’t have it without the help of Craig. We know that he will be our realtor for life. WE recommend him to all of our friends, and after seeing the great house we got (for a great price), a lot more of them are considering the dreaded move north of the 101.

Dan & Cindy Angel

I just wanted to take a moment to share our wonderful experience of selling our home and working with Craig Strong. It is so hard to make this hard decision of selling a home and making a change. Craig helped us through the process from start to finish, handling every detail with the utmost of professionalism and concern. He attended to every detail and supported us from coordinating our open houses and following up with prospective buyers to handling our financial questions and making sure all parties had the information and care necessary to insure a smooth transition.
Craig is an expert at his job and this was an excellent experience every step of the way. We will continue to use Craig for all home sales transactions and recommend him highly.

Danny Pape

Craig sold my house for me and made the experience comfortable by keeping me informed. He"s an excellent negotiator and goes the distance when representing his client. He is a good listener and a total professional. I would recommend him with complete confidence.

Mark Green

Craig and his team were extremely helpful. We had a very difficult sale process due to an extremely challenging divorce. They were very patient and persistent in working through the extra issues and helping us to get the house sold. It would not have happened without them. The house was sold pretty quickly and at a good/fair price. Craig was able to manage the buyers expectations given our circumstances and challenges in timely and effectively addressing our obligations. Thank you Craig!

Cindy & Dan Fox

Don't be deceived by Craig's charm and good looks he is actually a very caring, competent and knowledgeable real estate agent. He sold my daughter's house and found her the perfect house in the school district she wanted. Then sold my mother's house and mine so that we could move into the house right behind her. He made my 91 year old Mother's sale so easy on her that she was hardly disturbed at all . Buying the house I desperately wanted, so we could all live together, was not as easy. We had to deal with a relocation company that was extremely difficult and I never could have managed it without him. The ups and downs of selling my house of 40 some odd years, was not fun either but he managed to keep it as pleasant as possible. He or his capable assistant Danielle were always there for all my needs and even my craziness was dealt with understanding and compassion. I am indebted and in love with both of them. I couldn't give anyone a higher recommendation.

Ana Gibert

I absolutely loved working with Craig.  He sold my home so quickly, I couldn't believe it!  His charm and professionalism made the whole process run smoothly.
His knowledge and experience brought a comfort level to the process.  I would recommend Craig for every sale!

Hussein Yassine & Diala Faddoul

Craig Strong is a leader when it comes to real estate. He knows what the client wants and knows when to close a deal. I now understand why USC recommends him.


Craig Strong is the consummate professional; dedicated, ethical, knowledgeable and passionate about his profession. During the entire process of this sale, Craig’s work ethnic highlighted his honesty and transparency but, most importantly, he demonstrated genuine concern for my son and me. My best interest was his interest and his diligence and follow-through brought the sale of my home to closing. I highly recommend Craig to anyone who is interested in buying or selling their home. It was an absolute pleasure to have Craig as my realtor!

Julia Cardwell

Craig is the best and I do not say that lightly!  It was a difficult
time to sell my children's and mine home and Craig was extremely caring and efficient.  He took care of many details, followed through and went above and beyond for me.  Not only did he get my home sold in about six weeks, but our 30 day escrow closed in 35 days.  Quite the miracle, when you consider the sudden loss of my father and my unavailability for a week, the buyer's bank initially used an appraiser who was unfamiliar with the area and severely under-appraised my home and Hurricane Sandy hit in the last week of escrow shutting down the financial process in New York.  Throughout this nightmare, Craig was kind, told me not to worry about a thing (and he meant it) and let me put my family first. He totally went to bat with the bank, provided them with page after page of documentation of why their appraiser was incorrect.  The bank agreed, sent out a new appraiser and my home was properly appraised and again we were moving forward. Impossible without Craig's expertise and years of experience. I will never be able to thank Craig enough for his compassion, professionalism, excellent communication and just being a good person throughout the sale of my home.

Debi Derryberry and Harvey Jordan

Craig Strong has sold 2 properties for us and helped us buy one.  Craig is extremely knowledgeable in the area we bought and sold (Toluca Lake, Valley Village) which made it an easy choice for us to choose him as out realtor.  His professionalism and attention to detail made the process painless and quick.  In face, he arranged it so our purchase closed on the same day as our sale closed. He has a vast contact base of great references of loan officers, movers, etc. Everything went according to plan and he answered all our calls promptly.  We highly recommend Craig Strong.

David Krinsky

Craig is an amazing realtor.  At least I think he is but since he sold my house in a day for asking price I didn't get to see him in action all that much.  Not only did he do a tremendous job of marketing our house, his extensive contacts allowed him to find the right buyer for it so we didn't have to go through the pain of staging multiple open houses.  Craig also made the entire transaction painless and stress free.  I'm actually thinking of moving again just I can spend more time with him.

John Adair

Working with Craig Strong on the sale of our home was the best thing I could have done. I'm a Broker myself and tried selling our home for about 6 months with little or no results. It's then that I contacted Craig Strong. From the very beginning to the very end, working with Craig was great! Honestly, I looked forward to our meetings. He always listened to my concerns and then gave me honest constructive feedback. He's got a great sense of humor and a laid back approach, but believe me- behind the scenes he takes care of business like a ten-ton Mack truck. He's very tough on title and escrow and 3rd party service providers to do their jobs. He and his dedicated staff are on it and don't let small stuff fall through the cracks.
As we approached the closing date, I was overwhelmed with packing & logistics but still had not taken care of some
repairs stipulated in the contract. Craig asked if I wanted him to send over some of his repairmen to do the work. I agreed - this was a huge burden off my back and then he surprised me and said he would pay for it!
The close date was fast approaching and I far fro being moved out. Craig noticed this right away and stepped in. He said,
"Okay, anything you leave in the garage will be picked up tomorrow at 7:00 a.m. and hauled away." This is what really helped get us out of the house on time - otherwise we would have taken another day or two. Craig was kind enough to pay for that also.
We left a pile about 3.5 feet high, 9 feet wide and 9 feet deep in the garage… when he sent the after photos at 9:30 a.m. the following morning, you could eat lunch off the garage floor.
I can't say enough good things about the guy and I recommend him to anyone serious about selling their home. He's the real Deal.


Craig really came through for me. My wife and I were living on the East Coast which made finding a home difficult due to our strict schedule and time constraints. Craig made a stressful transaction and transition very easy. I HIGHLY recommend him to other USC faculty members.